Released on: October 12, 2007, 12:12 am

Press Release Author: HP

Industry: Marketing

Press Release Summary: Hewlett-Packard, today unveiled its strategy to revolutionize
the digital photography market by announcing its entry into the retail photo
printing market with the launch of HP Retail Photo Solutions. The company has also
announced the much awaited launch of the world's No.1 consumer online photo service
- HP Snapfish customized specially for the Indian market.

Press Release Body: HP launches Retail Photo Solutions

New Delhi, Delhi, India, Friday, October 12, 2007 (InfoMailers.com)::
Hewlett-Packard, today unveiled its strategy to revolutionize the digital
photography market by announcing its entry into the retail photo printing market
with the launch of HP Retail Photo Solutions. The company has also announced the
much awaited launch of the world's No.1 consumer online photo service - HP Snapfish
customized specially for the Indian market.

Mr V. Krishnan, GM - Consumer Sales, Imaging & Printing Group (IPG), HP India Sales
Pvt. Ltd. says, "This announcement brings HP closer to realizing our vision for
creating an all-digital photography marketplace. We are very excited about the HP
Revolution that will take digital photography to the next level. By establishing a
footprint of 3000 Retail Photo outlets with HP Retail Photo Solutions by 2010 and
photo delivery through Snapfish across India we hope to change the dynamics of the
Photo printing market. We are positive that consumers will enjoy the new photo
printing experience."

Snapfish will offer consumers free online photo sharing, unlimited online photo
storage and professionally developed digital camera prints for as low as Rs.2.95
only (4x6 size). Additionally, new customers will receive 20 free prints when they
become a Snapfish member with no obligations.

The HP Retail Photo Solutions will offer end-to-end digital photography printing
services with high quality HP photos that will last 5 times longer than traditional
photos . Consumers can also enjoy printing photo based gifts with their favourite
photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters,
calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP
Snapfish website. The HP Retail Photo Solution will allow consumers to print on
various substrates such as art paper, canvas and can also print instant photo
albums.

HP will be working with retail partners to roll out HP Retail Photo Solutions in a
wide variety of locations such as supermarkets, photo specialty stores, electronics
stores, office product stores and traditional photo service stores. The brand
identity of the HP Retail Solution will be a Multi-Colour Swirl with the punch line
'Celebrate Life with HP Photos'.

Mr V Narayanan, Director -Retail Photo Solutions, IPG, Hewlett Packard APJ, says,
"With the announcement of HP Retail Photo Solutions in India, we hope to provide a
profitable business proposition for the retailers by driving down costs and offering
their customers more choice, improved flexibility, better quality and price".

The HP Retail Photo Solutions will comprise of the HP Photosmart Studio and HP
Photosmart pm1000 Microlab Printer. The HP Photosmart Studio is for high-volume
printing of photos and creative projects such as posters, albums, calendars, and
greeting cards in as little as an hour. The HP Photosmart pm1000 Microlab is for
high-speed 4 x 6-inch printing.

HP focuses on simplifying technology experiences for all of its customers - from
individual consumers to the largest businesses. With a portfolio that spans
printing, personal computing, software, services and IT infrastructure, HP is among
the world's largest IT companies, with revenue totaling $100.5 billion for the four
fiscal quarters ended July 31, 2007.


For further information please contact:

Bodhisatya Basu Thakur
Genesis Burson - Marsteller
Mobile No. + 91 9810522576
Email: bodhisatya.thakur@bm.com



KEYWORDS: HP, IT, Technology, Computer Technology, InfoMailers.com



Web Site: http://www.hp.com/in

Contact Details: realizing our vision for creating an all-digital photography
marketplace. We are very excited about the HP Revolution that will take digital
photography to the next level. By establishing a footprint of 3000 Retail Photo
outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish
across India we hope to change the dynamics of the Photo printing market. We are
positive that consumers will enjoy the new photo printing experience."

Snapfish will offer consumers free online photo sharing, unlimited online photo
storage and professionally developed digital camera prints for as low as Rs.2.95
only (4x6 size). Additionally, new customers will receive 20 free prints when they
become a Snapfish member with no obligations.

The HP Retail Photo Solutions will offer end-to-end digital photography printing
services with high quality HP photos that will last 5 times longer than traditional
photos . Consumers can also enjoy printing photo based gifts with their favourite
photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters,
calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP
Snapfish website. The HP Retail Photo Solution will allow consumers to print on
various substrates such as art paper, canvas and can also print instant photo
albums.

HP will be working with retail partners to roll out HP Retail Photo Solutions in a
wide variety of locations such as supermarkets, photo specialty stores, electronics
stores, office product stores and traditional photo service stores. The brand
identity of the HP Retail Solution will be a Multi-Colour Swirl with the punch line
'Celebrate Life with HP Photos'.

Mr V Narayanan, Director -Retail Photo Solutions, IPG, Hewlett Packard APJ, says,
"With the announcement of HP Retail Photo Solutions in India, we hope to provide a
profitable business proposition for the retailers by driving down costs and offering
their customers more choice, improved flexibility, better quality and price".

The HP Retail Photo Solutions will comprise of the HP Photosmart Studio and HP
Photosmart pm1000 Microlab Printer. The HP Photosmart Studio is for high-volume
printing of photos and creative projects such as posters, albums, calendars, and
greeting cards in as little as an hour. The HP Photosmart pm1000 Microlab is for
high-speed 4 x 6-inch printing.

HP focuses on simplifying technology experiences for all of its customers - from
individual consumers to the largest businesses. With a portfolio that spans
printing, personal computing, software, services and IT infrastructure, HP is among
the world's largest IT companies, with revenue totaling $100.5 billion for the four
fiscal quarters ended July 31, 2007.


For further information please contact:

Bodhisatya Basu Thakur
Genesis Burson - Marsteller
Mobile No. + 91 9810522576
Email: bodhisatya.thakur@bm.com


Editorial contacts:

Kakuni Mahto
Hewlett-Packard
Mobile No.+ 919899450543
Email: kakuni.mahto@hp.com
Website: www.hp.com/in